The National Association of Convenience Stores held their yearly convention in Las Vegas, October 20-23, and BSN® was out in full force showcasing some of the most exciting products on the market today! Regarded as the convenience retail industry's signature event, the NACS Show 2009 was bigger and better than ever, drawing over 21,000 industry representatives and 1,200 exhibitors. The show represents a tremendous opportunity for generating exposure and making connections, and BSN® took full advantage, rocking the proceedings in trademarked Finish First® fashion!

The BSN® booth highlighted four of the company's most broadly appealing products, most notably the all-new SYNTHA-6™ RTD, the Official Protein Beverage of the UFC®, and BSN®'s exciting entrance into the energy shot marketplace with the brand-new N.O.-XPLODE™ IGNITER SHOT! Combining peerless taste, powerful results and maximum convenience, both of these new products are expected to further broaden BSN®'s already far-reaching mass appeal. Additionally, established standouts ENDORUSH® and ATRO-PHEX® were on display, offering potential retailers an ultra-premium energy drink choice that's a cut above the rest and a safe, effective and multi-faceted energy and weight management product that produces real results!

The BSN® booth was a big draw as always, not just for the company's outstanding products but also the star power of Team BSN®! UFC® superstar Forrest Griffin was in attendance, posing with fans and signing autographs, as were IFBB Bikini pros Alicia Marie and Amanda Latona! And of course, the lovely Girls of BSN® were there to keep the attendees' attention focused squarely on BSN®!

The weekend went down as quite a success for BSN®, broadening the company's market presence and netting some valuable relationships that bode well for the company's continued growth and expansion. And on top of that, Team BSN® had a blast – it's Sin City, after all! Here's looking forward to next year's show, which should only be bigger and better!