Ronnie Coleman is regarded by many as the greatest bodybuilder of all time. He has won the Mr. Olympia contest eight times, a feat only one other man in history has accomplished, and in doing so has set a new bodybuilding standard for muscularity.

Having successfully used BSN® supplements to support his muscle-building progress in the past, Ronnie approached the company about an endorsement agreement in early 2005. Shortly thereafter, BSN® signed Ronnie to a two-year deal, and then re-signed him to a contract extension in May 2007. In September 2007, Ronnie retired from competitive bodybuilding, his legacy as the sport’s all-time "KING" firmly cemented.