Jennifer Nicole Lee is a multi-faceted modern-day mom turned fitness industry mogul. Her motivational weight loss success story has inspired millions globally to achieve their own goals in life. Dubbed JNL for short, this incredible woman lost over 70 pounds after the birth of her children, leading to her being crowned Miss Bikini America, and the first-ever Miss Muscle & Fitness. After unleashing her alter-ego "La Tigra" at the WBFF Miss Bikini Diva Premier Show in Toronto in September 2008, JNL maintained her stake as a top fitness model and competitor and successfully defended her title at the '09 show.

JNL wears many hats, and seems to effortlessly float back and forth between being a successful CEO, life coach, lifestyle consultant, top model, Team BSN® celebrity, and of course most importantly a devoted wife and mother. She has appeared on numerous TV shows and other media outlets sharing her triumphant story of going from victim to victorious and increasing her exposure and influence within the fitness world. She has also graced over 30 different magazine covers and been featured in countless editorials and photo spreads over the past four years.

When asked what she most looks forward to in her near future and career, JNL replies: "I am thrilled to be representing the #1 supplement company in the world, BSN®. Their products are hands-down second-to-none. I am a proud ambassador for their cutting-edge top-of-the-line products aimed to increase your athletic abilities and enhance your physique. They never duplicate, always innovate, and they always help me to FINISH FIRST®!"