Team BSN® athlete and 2011 CrossFit Games Champion Rich Froning is set to ramp up his title defense this weekend at the 2012 CrossFit Central East Regionals in Columbus, OH. Only the top three men will qualify for the CrossFit Games in Carson, CA in July, so the competition is sure to be fierce as some of the top athletes in the sport look to knock Rich off the top spot.

The Central East Regionals will be broadcast live on ESPN3 starting Friday, May 11, and streaming live at http://games.crossfit.com. Tune in to watch Rich battle the rest of the field in the grueling three-day competition. With his remarkable conditioning, experience and BSN® supplements on his side, the defending champ certainly looks poised for another dominating performance!